Accounts Action: 1 - 14 December 2005

Accounts Action: 1 - 14 December 2005

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. Starting 4 November, 2005, ‘Accounts Action‘ will be brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 1 December - 14 December, 2005.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
ACE Richesse India
(financial company from Shapoorji Pallonji Group)
- AK&I (Mumbai)
30 - 40 million
Creative
ACE Richesse India
(financial company from Shapoorji Pallonji Group)
- IB&W (Mumbai)
30 - 40 million
Bank of Baroda MAA Bozell, Percept H &
Interpublicity
Mudra, Euro RSCG, FCB Ulka,
Lintas Personal & Interpublicity
(Empanelled)
400 million
Cambridge Apparels MX Advertising Wavelength
Communications (Mumbai)
10 million
Dixcy brand of undergarments Triton WOC (Chennai)
100 million
Luminous Electronics Vishakha Advertising (Delhi) Capital Advertising (Delhi) NA
Tez (new brand from Luminous Electronics) - M&C Saatchi NA
Vatika Group Dentsu Marcom
Dentsu Marcom
100 million
Ventura Enterprise
Triton
Oxygen Communication
10 million
IDBI Paisa Builder - Leo Burnett (Mumbai)
40 - 50 million
JK Tyres’ radial truck tyres - Everest Brand Solutions 100 million
Michelin India - TBWA India 60 million
Tehelka newspaper -
INCommunications (Delhi) 50 million combined
Asia-Pacific Institute of Management -
Creative & Media
ING Vysya’s Optimix - Bates (Mumbai)
50 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com