MAM

×

Hasbro appoints Black White Orange as India agent

The global play & entertainment company is set to boost the licensing program of its brands

https://www.indiantelevision.net/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/13/hasbro.jpg?itok=YjfGFy0a

MUMBAI: Hasbro Inc today announced the appointment of Black White Orange Brands Pvt Ltd as its licensing agent for India. The two companies will work together to bring Hasbro’s Consumer Products program to life for the company’s iconic lifestyle brands including NERF, My Little Pony, Transformers, Play-Doh, Monopoly, Power Rangers, and Baby Alive.

Black White Orange, one of India’s leading brand licensing agencies, will now look to expand the licensing program for Hasbro with an initial focus on the apparel, accessories, back-to-school, promotional licensing, sporting goods and publishing categories. The agency is also planning a major push for the brands throughout the upcoming festive and back-to-school seasons.

“We could not be more thrilled to be entering the exciting and vibrant market that is India and having the opportunity to delight families across the country with our portfolio of lifestyle brands,” says Hasbro Inc senior vice president and general manager of global consumer products Casey Collins.

“We are delighted to announce our relationship with Black White Orange, who will represent Hasbro Consumer Products as our agent in India.  I am incredibly impressed by the commerciality, creativity and passion of the Black White Orange team and look forward to building powerful licensee and retailer partnerships together in India," says Hasbro Inc vice president of APAC consumer products Claire Gilchrist.

“Hasbro and the portfolio of its brands have been legendary in the consumer products space. We at Black White Orange are extremely honored and excited to work on these properties and take them in to the homes of all the fans who are currently consuming or have grown up with these brands in India,” says Black White Orange Brands Pvt Ltd founder and CEO Bhavik Vora.

Hasbro is continuously innovating and expanding the ways they bring their brands to life through music, publishing, and location-based entertainment, and an impressive array of consumer products, spanning a broad range of diverse categories including entertainment, toys and games, and fashion and lifestyle.

Hasbro was awarded the No. 5 spot on License! Global’s Top 150 list in April 2018. Hasbro’s Consumer Products team continues to expand the licensing business by geography, category and franchise. Today, Hasbro has Consumer Products offices around the world, and a base of over 1,000 licensees.

Latest Reads

https://www.indiantelevision.net/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/dabang.jpg?itok=aW_jbCER
JK Super Cement announces association with Dabang Delhi as Team Title sponsor in Pro Kabaddi League 2019

MUMBAI: JK Super Cement, India’s premier grey cement brand today announced its association with Dabang Delhi as the team title sponsor for the Pro Kabaddi League 2019. Under this partnership, the team players will endorse the brand and sport the JK Super Cement brand logo on their jerseys in all...

MAM Marketing MAM
https://www.indiantelevision.net/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/kirti_0.jpg?itok=uhaHo-Gp
Magicbricks signs Ayushmann Khurrana & Kriti Sanon as brand ambassadors

MUMBAI: Magicbricks, India’s No.1 property site, today announced that it has signed up Bollywood actors Ayushmann Khurrana and Kriti Sanon as its brand ambassadors. The two popular actors will feature in various Magicbricks' campaigns in the future. At a time when the brand is delivering strong...

MAM Marketing Brands
https://www.indiantelevision.net/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/supr.jpg?itok=AxdzO2Bu
Flying Machine launches F-Lite collection in collaboration with BBoying champ Arif Chaudhary

MUMBAI: Tonic Worldwide, an independent digital agency, has launched a campaign to introduce F-Lite, the latest collection from the popular denim wear brand Flying Machine, in collaboration with the reigning Indian BBoying champ, Arif Chaudhary.

MAM Marketing Brands
https://www.indiantelevision.net/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/ipsos.jpg?itok=wM4WhmgU
Consumer Confidence of Indians ebbs in August 2019: Thomson Reuters-Ipsos PCSI

MUMBAI: Consumer Confidence of Indians has dropped by 3.1 percentage points in August 2019, according to the latest India Primary Consumer Sentiment Index (PCSI),as measured by Thomson Reuters in partnership with Ipsos. This downward slide in PCSI has been continuous since May 2019, barring a...

MAM Marketing MAM
https://www.indiantelevision.net/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/center.jpg?itok=_jo0eELY
Perfetti Van Melle India expands Center fresh brand portfolio with launch of Center fresh 3 Layer Gum

MUMBAI: In 2019, Center fresh - the iconic chewing gum brand from Perfetti Van Melle, celebrates its 25th anniversary in India. And in this milestone year, the brand has launched a new innovative product - Center fresh 3 Layer gum.

MAM Marketing MAM
https://www.indiantelevision.net/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/lodestar.jpg?itok=U-Ebt1dc
From menstrual hygiene to career counselling; Lodestar UM concludes another satisfying chapter of Impact Day

MUMBAI: Giving back to the society is an integral part of Lodestar UM. So every year the agency shuts its offices on a work day and every employee engage in philanthropic work across Mumbai, Delhi and Bengaluru. This year from educating destitute women on menstrual hygiene to helping children in...

MAM Marketing MAM
https://www.indiantelevision.net/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/plol.jpg?itok=RILM8z_1
La Pegasus Polo renews partnership with the Campeonato Argentino Abierto de Polo

MUMBAI: Sanjay Jindal founded and Mumbai based La Pegasus Polo, one of India’s upcoming premier Polo establishments, today announced the renewal of its partnership with the Campeonato Argentino Abierto de Polo (Argentine Open Polo Championships 2019), and widely considered the world’s greatest Polo...

MAM Marketing MAM
https://www.indiantelevision.net/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/oziva.jpg?itok=rOX8FbFA
OZiva, India's first clean-label active nutrition brand launches a #MyPCOSStory Campaign

MUMBAI: OZiva, India’s first clean-label active nutrition brand developing natural, plant-based nutritional products, recently announced the launch of its #MYPCOSStory campaign. The campaign will be on during the entire month of September, which is also the PCOS awareness month. It is aimed at...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.net/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/ayushmaan.jpg?itok=T3PsjYGJ
Ayushmann Khurrana and Radhika Apte join Daniel Wellington's global campaign #DWMoments

MUMBAI: Daniel Wellington, the globally renowned watch and accessories brand, known for its detail-oriented and sleek design, recently launched a new brand campaign called #DWMoments. The Moments campaign is based on in-depth interviews with influential people from across the globe, letting them...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories