MUMBAI: Madison Media Plus, a unit of Madison World, has won the media mandate for Strch, a home-grown Indian activewear brand. The account was won in a multi-agency pitch and the agency will be managing the entire media mandate for the brand.

Strch is built on the promise of comfort, performance and style as it caters to a new generation that values both function and fashion in active wear. Madison Media Plus has been entrusted with scaling Strch’s presence across India by driving awareness, building aspirations and positioning it as a go-to activewear brand.

Commenting on the win, Madison Media Plus COO Mimi Deb said, “We’re very excited to partner with Strch. Our focus will be on building a sharp and scalable media strategy that not only drives visibility but also cements Strch’s position as a front-runner in the activewear space.”

We’re excited to join hands with Madison Media Plus as we take Strch to the next stage of growth. We look forward to this journey together as we make STRCH a go-to name in the Indian activewear space,” said Strch founder Prithvi Bhagat.

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