GOA: One Show’s Abby  Creative Awards 2025 has crowned its champions, and Wavemaker India has surfed to victory with a staggering haul. The media powerhouse dominated the agency battlefield, amassing an eye-watering 124 points through a medal collection that would make an Olympian blush—six golds, eight silvers and four bronzes.

In a ceremony held in Goa during Day one of the annual industry confab GoaFest 2025, the finest in advertising and marketing gathered to discover who had clinched advertising glory.

Mindshare India made a respectable splash, securing second position with 76 points through a balanced medal cabinet of four golds, four silvers and five bronzes. EssenceMediacom rounded out the podium with a modest 36 points.

The competition saw ABP Pvt Ltd emerge victorious in the publisher category, netting 30 points through a crafty combination of one gold, three silvers, one bronze and—perhaps most impressively—no requirements for a calculator to tally their score.

Bennett & Coleman, the venerable media house, strutted away with 28 points, while Jagran Prakashnan Ltd secured a neat 22 points with two golds but a notably barren bronze cabinet.

FCB India, despite having a worldwide reputation that could intimidate the competition, managed a humble 10 points, tying with TheHindu Group. Both proved that legacy doesn't always translate to hardware.

The ceremony, powered by One Show, continues to be the advertising industry's moment to preen, posture and occasionally be  pleased that competitors are winning, delighted at the excellent work being rewarded.