MUMBAI: Rohit Shaw has rejoined Havas Media Network as a senior vice president, a significant move for the integrated marketing strategist. Starting this July, Shaw will be part of Arena Media, focusing on agency relations and key client management.

Shaw's return to Havas follows a year as senior vice president at Bharat Media & Entertainment group (BMEG), where he spearheaded national planning and strategy, driving client growth and revenue. Before that, he spent two years as a strategic client lead consultant at Havas Media group.

His extensive career includes a three-year tenure as senior marketing manager – consumer marketing strategist at Dabur India Ltd, where he managed marketing strategy and media deployment for multiple successful brands. Prior to Dabur, Shaw was the senior manager and head of media marketing at Jubilant FoodWorks Ltd., overseeing marketing communications for Domino's India and providing strategic recommendations based on market intelligence

Shaw's agency experience also includes roles at GroupM, where he was an associate director of business and business group head, managing media requirements for brands like Paytm and Dabur. He also served as a business group head at Dentsu Aegis Network, handling accounts for Microsoft, Nokia, and General Motors. 

Early in his career, he worked as a media planner for Emami Ltd, managing brands such as Boroplus and Navratna, and held an assistant manager position in business development at Consim Info Pvt Ltd.

Shaw's appointment is expected to bolster Havas Media Network's client engagement and strategic capabilities, leveraging his deep understanding of digital marketing, media planning, and consumer behaviour.