MUMBAI: Bright Outdoor Media Ltd has announced the appointment of Mukesh Sharma as its new chief executive officer. Sharma, a seasoned professional with a strong background in the media industry, is expected to spearhead the company's strategic growth, focusing on expanding revenue, strengthening profitability, and identifying new opportunities within the dynamic advertising and media landscape.

Bright Outdoor promoter Yogesh Lakhani expressed his pleasure in welcoming Sharma, highlighting his impressive track record and expertise in driving growth, building robust business ecosystems, and delivering stakeholder value.

Sharma previously served as business head at Mid-day Infomedia Ltd, where he gained valuable experience in leading media operations. His appointment is poised to play a crucial role in elevating Bright Outdoor Media's brand in the competitive out-of-home (OOH) media sector, signalling a move towards a "brighter, bolder future" for the company.