BITS Pilani ropes in edtech veteran Samit Dayal to lead digital push

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BITS Pilani ropes in edtech veteran Samit Dayal to lead digital push

Strategist who scaled FranklinCovey and SafeBus takes charge of institutional engagement

Samit Dayal

MUMBAI: BITS Pilani has appointed seasoned education and SaaS executive Samit Dayal as general manager – institutional engagement at BITS Pilani Digital, its ambitious foray into the online learning space. With a 25-year track record of launching and scaling multimillion-dollar education and tech ventures across South Asia and the Middle East, Dayal is expected to power BITS’ plans of reaching over 100,000 students in five years.

In his new role, Dayal will drive partnerships with colleges, universities and edtech platforms, integrate online courses into existing curricula, and design school outreach programmes—all aimed at cementing BITS Pilani Digital’s presence in India’s rapidly evolving higher education market.

Dayal most recently served as business head at SafeBus (MTAP Technologies), where he drove Rs 1 crore in revenue, led an international foray into Germany and the Gulf, and maintained a 100 per cent renewal rate across key school contracts.

Earlier, as vice president – education at FranklinCovey South Asia, he built the India and SAARC operations from scratch, raking in over $400,000 in revenues and forging license deals across Nepal, Bhutan, Sri Lanka and the Maldives. His previous stints also include key leadership roles at HeadHonchos, Career Launcher, and i360, with a deep focus on franchise expansion, B2B/B2C education sales, and executive learning programmes.

Known for his strategic acumen and people-first approach, Dayal blends mindfulness with aggressive go-to-market tactics. With the Indian edtech sector shifting from boom to consolidation, his entry signals BITS Pilani’s serious intent to dominate the digital education space—not just with legacy, but with lethal execution.