MUMBAI: Consumr.ai, the fast-rising consumer intelligence disruptor, has appointed Jaishree Agrawal as commercial lead – consumer insights to supercharge adoption of its flagship product, AI Twins — digital replicas of consumer behaviour that simulate decisions and fast-track brand growth.

A veteran with over 16 years in market research, Jaishree joins from NielsenIQ BASES, where she was celebrated for commercial excellence and aligning insights to real-world business wins for Indian and global brands.

At Consumr.ai, she will lead commercial strategy and client partnerships, helping brands ditch dated surveys in favour of real-time, always-on, AI-powered intelligence. The platform’s AI Twins offer marketers the ability to simulate purchase decisions, test creatives, optimise media, and validate innovations, all before going to market.

“We’re thrilled to welcome Jaishree to the Consumr.ai family,” said Consumr.ai co-founder Vivek Bhargava. “Her depth of experience and consultative approach is a perfect fit as we build a platform that serves as a real-time, always-on research engine for brands. Jaishree will be instrumental in helping marketers unlock the full potential of AI Twins across business functions.”

After debuting in the US, the platform has expanded into India, the Middle East, and Australia, with an eye on becoming the global benchmark in AI-native decision intelligence.

Jaishree’s appointment marks a bold step in Consumr.ai’s mission to marry insight with innovation and replace traditional research with tools that think (and react) as fast as the consumer.

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