MUMBAI: It’s not rocket science, it’s marketing. And Physicswallah just found the right mind to lead the charge. In a move to amplify its brand and deepen its market resonance, India’s edtech powerhouse has appointed Satish Sharma as its new chief marketing officer (CMO). Sharma, a seasoned leader with over two decades of experience, has donned many hats entrepreneur, brand strategist, and tech transformation expert. Most recently, he co-founded Unyscape, a global marketing and analytics firm, where he served as both COO and CMO. Prior to that, he held formative roles at IBM and Tata Steel, adding operational muscle to his marketing brain.

A graduate of IIT Varanasi, Satish now steps into Physicswallah (PW) at a time when the company is doubling down on its mission to democratise education across India and beyond. With offerings spanning test prep, skilling, higher education, and study abroad, PW is evolving rapidly and it needs marketing leadership to match its ambition.

“The brand’s attempt at making education accessible to those who wish to learn deeply resonates with me,” Sharma said. “I look forward to amplifying the impact with authenticity and empathy.”

PW’s Founder and CEO, Alakh Pandey, echoed the sentiment: “Satish brings a rare mix of strategic clarity and operational excellence. As we enter the next chapter of growth, his experience will be invaluable in building a brand learners trust and love.”

With Sharma in the cockpit, Physicswallah is clearly gearing up to accelerate its brand journey powered not just by formulas and facts, but by focus and finesse.