MUMBAI: Akash Rajpurohit, a veteran of India's digital advertising landscape, has been appointed chief executive officer at Pune Times Mirror and Civic Mirror from March 2025, marking a bold new chapter for the regional media outlets.

After an 11-year stint at Jagran New Media, where he rose to national sales head, Rajpurohit has swapped selling column inches for setting editorial agenda. The new boss wasted no time outlining his grand vision: to create "resilient, responsible, and relentlessly forward-looking" platforms that will redefine storytelling and civic engagement.

"This is more than a new designation," declared the freshly minted media mogul, who clearly has no intention of merely warming the editorial hot seat. Rather, he aims to position Civic Mirror as "the best regional news platform in India"—a lofty ambition in a market where print circulation continues its downward spiral and digital revenues remain as elusive as political transparency.

Rajpurohit's buzzword-laden manifesto promises "content intelligence" and "journalistic integrity" while "honoring cultural roots"—a balancing act that would challenge even the most nimble media acrobat.

Whether this former advertising executive can transform these regional publications remains to be seen. But one thing is certain: in India's crowded media circus, this ringmaster is determined to make these Mirrors reflect more than just yesterday's news.