MUMBAI: Gunjan Arora Mann has stepped into a new role as national vertical lead – ET B2B (Spotlight) at Times Internet, marking a high-profile return to the Times Group. Based in Gurugram, she now spearheads branded content initiatives for The Economic Times’ B2B vertical, with a sharp focus on enterprise-led storytelling and strategic partnerships.

Prior to this, Arora Mann was region head – branded content (North & East) at moneycontrol.com, where she spent nearly four years driving integrated campaigns and client-first content narratives. Her earlier stint with Bennett Coleman & Co. Ltd. saw her rise through the ranks across Delhi, Bengaluru and Gurugram as chief manager and vertical head, managing key sectors including telecom, tech and consumer durables.

With two decades of experience across marquee agencies such as Mindshare, DDB Mudra Group and Digital Market Asia, Arora Mann is known for her ability to marry editorial flair with commercial agility. She also played pivotal roles in landmark industry events like Ad Asia 2011 and the World Magazine Congress.

Her new role is set to supercharge ET Spotlight’s position as a content-led engine for India Inc. and beyond.