MUMBAI: From 30-second ad epics to full-length cinematic spectacle Prasoon Pandey is finally making the leap, and it’s nothing short of mythic. Prasoon Pandey, one of the most celebrated names in Indian advertising, is stepping behind the camera for his feature film debut, a massy, contemporary mythological thriller backed by Movieverse Studios and Ellipsis Entertainment. Known globally for his award-winning commercials, Pandey now swaps storyboards for the silver screen, bringing with him decades of visual flair and narrative punch.

Written by Vaibhav Vishal, the yet-untitled film blends cultural depth with modern storytelling, and promises to push genre boundaries with its unique tone and scale.

“This isn’t just a directorial debut, it’s a long-overdue cinematic event,” said Movieverse owner IN10 Media Network MD Aditya Pittie. “We’ve waited for a story that matched Prasoon’s legendary vision. This one had him hooked and us too.”

Pandey, who has 17 Cannes Lions, Clio, and D&AD awards to his credit, is the first Asian to feature on Campaign Magazine’s 100 most influential advertising filmmakers list. “I wasn’t going to do a film just for the sake of it. This script hit differently,” he said. “It stayed with me, long after I’d read it. That’s when I knew this is the one.”

Movieverse Studios CEO Vivek Krishnani echoed the excitement: “We're committed to cinematic storytelling that stirs the soul and stuns the eye. With Prasoon and Ellipsis on board, this film promises both.”

The film also marks another milestone for Ellipsis Entertainment, whose partners Tanuj Garg and Atul Kasbekar have a knack for scouting offbeat-yet-relatable stories. “Prasoon’s been a friend and a creative icon. It took us years and many scripts but we’re thrilled this is the one that finally got a yes,” said Kasbekar.

Comparisons with ad-filmmaker-turned-directors like Ram Madhvani and Suresh Triveni are inevitable, but Pandey’s visual grammar and storytelling signature remain in a league of their own.

Casting is currently underway, and the makers promise a stellar ensemble to match the story’s ambitious canvas.

For now, one thing is certain: when an ad legend like Prasoon Pandey steps into the world of cinema, the lines between art, mass appeal, and mythology are about to blur in the best possible way.