MUMBAI: What’s the buzz across Bharat? Ormax Media may now have the answer in eight languages. India’s go-to media insights firm Ormax Media has given its flagship film tracking tool a blockbuster twist. Ormax Cinematix, long trusted for tracking hindi film pre-release buzz, has just dropped its Pan India version now equipped to track and forecast theatrical releases across eight Indian languages including Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi, Punjabi, and even Hollywood films dubbed for desi fans.

The upgraded tool has been designed specifically for the multi-lingual film juggernauts that dominate India’s box office, think RRR, K.G.F., and Pushpa. These big-ticket releases no longer belong to just one region, and now, neither does Ormax Cinematix.

The Pan India version offers a unified, real-time snapshot of campaign performance and box office projections for films that drop in up to five languages at once. Using weekly polls of 2,000 plus theatre-goers and tracking parameters like Buzz, Reach, and Appeal, it claims 75–85 per cent accuracy on first-day forecast numbers,  a stat that may soothe even the most jittery film marketer.

Speaking about the launch of the pan India version Ormax Media head of business development (Theatrical) Sanket Kulkarni said, “With South Indian cinema seeing a significant surge in both scale and theatrical reach over the past few years, the need for a consolidated, data-driven tool that captures audience response across languages and markets has become critical. The Pan India version of Ormax Cinematix is a result of extensive research and data modelling, to ensure accurate language-wise forecasting of the first-day box office of films that release in upto five languages at the same time”.

The tool, which operates on a subscription model, is aimed at helping producers, studios, distributors, and exhibitors decide how best to spread their marketing spends, scale their campaigns, and benchmark success all before a single ticket is sold.

As storytelling becomes more pan-Indian, so does the science behind its success. With this rollout, Ormax is hoping to become the box office’s crystal ball no matter the language, region, or genre.