MUMBAI: It is getting challenging to fill cinema halls as has been evident from the limited number of films racing up the box office charts. Now, Cinépolis India has taken an interesting tack to get cinema lovers back into theatres: it is offering mouth-watering tub of popcorn to those who pick up tickets of Mission: Impossible – The Final Reckoning. As Ethan Hunt gears up for his swan song, early bird ticket-buyers are getting a blockbuster snack bonus.

From 21 to 28 May, the first 80,000 customers who book tickets via the Cinépolis app or website will bag a free refill coupon for a Jumbo Popcorn tub—valid for all language versions of the film. That’s one mission that’s definitely not impossible.

It’s the first time Cinépolis is bundling food and film in a single digital move, marking a shift towards experience-led cinema in India’s increasingly competitive multiplex landscape.

And there’s more where that came from. The popcorn perk is part of a larger buffet of F&B promotions rolling out at Cinépolis, including:

* Special Menu Tuesdays: Curated bites starting at just Rs 99
* Buy-one-get-one cream & onion popcorn: Double the crunch, same cost
* Coca-Cola Birthday Special: Grab a Coke for Rs 139 with a food bill of Rs 139, celebrating the brand’s 139th year
* Free popcorn refills: With select bookings on Cinépolis digital platforms

The campaign is a crunchy step in Cinépolis’ broader mission: merging blockbuster cinema with curated culinary joy. With Hollywood’s hottest spy lighting up screens and snacks getting star billing, this summer, the plot just got tastier.