CANNES: INsight TV has commissioned a new, non-scripted reality series Inside the Masters of Dirt with XTreme Video, which follows the crew that produces the popular freestyle motocross arena show of the same name. Featuring fearless leaders in extreme motorsports, XTreme Video will be the first to present this phenomenon and its creators to fans in a comprehensive package of six 26 minute episodes in Ultra HD.
The factual reality series follows the Masters of Dirt (M.O.D) crew as they travel the world on their arena tour, meeting and performing for thousands of fans in Dubai, Switzerland, Austria and more. Fans will get unfiltered access into how the M.O.D family creates and executes one of the largest extreme sports arena events, and the wild lifestyle that goes with it.
“INsight TV is the perfect fit for this series and we’re stoked to be working with them.” says XTreme Video senior director of business development Joe Nilsson, "Viewing in Ultra HD is the perfect way for an audience to fully appreciate the incredible spectacle of the Masters of Dirt.”
Masters of Dirt is the visionary brainchild of Austrian freestyle mountain biker Georg Fechter. Every show’s concept starts off as a seemingly impossible idea in Georgie’s mind, before being carefully molded and refined into a high-tech theatre production.
Two of the biggest highlights of the show and by far the most dangerous acts are the Quad (a 200kg Freestyle Quad Bike) and the Sled (a 300kg Snowmobile) both performing aerial stunts and backflips. “We’re excited about all the possibilities this new show can bring us and our passionate fan base,” said Georg Fechter. “This is the stuff dreams are made of. We’ve enjoyed sharing our journey with fans through digital media and look forward to reaching new heights with this new reality TV series.”
INsight TV has been created for the millennial viewer who wants real trending content told through incredible stories. Viewable in their own time. Wherever and whenever they want. INsight is committed to pushing the boundaries of linear and non-linear broadcasting. The range of programming demonstrates the best of Ultra HD; from beautiful, vivid cinematography to high-speed action.
