Mumbai: Growing up, there are hobbies one is passionate about but only to find them fall sideways as adults. And learning music happens to be one of the most common of them. With its latest campaign, featuring Bollywood superstar Hrithik Roshan, WhiteHat Jr aims to dispel the notion that age is a hurdle to learn something new as it launches ‘Live Online 1:1 Music classes’ for adults too.

The actor is seen in a two ad series realising his unfulfilled dream of learning the guitar. The first film sees the actor getting inspired by a young kid playing the guitar like a pro, while the second film shows Hrithik becoming the protagonist, as he plays the guitar in the office, impressing his colleagues. The film concludes with the actor urging his colleagues to not give up on their dreams of learning music because ‘Music Seekhne Ki Koi Umar Nahi Hoti’.

The campaign series has been conceptualised by WhiteHat Jr’s brand team, produced by Dora Digs, and directed by Bollywood director Robby Grewal.  The music and the guitar piece was composed by leading music director Sneha Khanwalkar.

WhiteHat Jr VP & head of brand marketing Akshay Sengupta said, “We hope that with this campaign, everyone realises that it’s never too late to chase your passion. What one needs is the zeal to #PickItUp. This series is a motivation for those individuals who have, at some point in their lives, wished to learn a musical instrument but were never able to. Our Music for Adults course makes this dream achievable thanks to our unique 1:1 online learning experience with skilled teachers.”