Mumbai: Over 200 exhibitors from 30 countries have already booked stand space for the world's entertainment content market Mipcom Cannes 2022. The majority of returning exhibitors are back to their pre-pandemic booth sizes or larger, bolstered by the re-opening of major outdoor stands on the Croisette beach and surrounding the Palais des Festivals. The demand for exhibit space affirms a strong content sales and acquisitions climate supported by buyers and sellers to return to in-person international business meetings.

RX France (formerly Reed Midem) has also announced plans to launch a new International co-production market alongside the exhibition in the Palais des Festivals dedicated to accelerating international co-production and development business in Cannes. Billed as 'the mother of all entertainment content markets', the 38th edition takes place from 17-20 October 2022 in the Palais des Festivals. MipJunior returns to its pre-market weekend schedule from 15-16 October at the JW Marriott Cannes.

Also new for 2022 is ‘The Seaview Producers Hub’, an inaugural 1000 SQM (10,673 SQFT) networking lounge and event space, set against the backdrop of Cannes’ iconic sea view and introduced to reflect the increased focus at the market for exploring early-stage development and co-production partnerships.

Created to be the base of the new co-production market at MIPCOM, the supersized Seaview Producers Hub will feature a lounge with indoor and outdoor seating to accommodate hundreds of daily meetings prioritised for creators, producers, commissioners, and development executives. The Seaview stage and curated areas will support the co-production programme and daily events. The Mipcom Seaview Producers Hub aims to become the annual business hive and fresh hang out point in Cannes for producers and everyone involved in co-productions worldwide, serving as a catalyst for international deal-making in the heart of the Palais des Festivals.

RX France Entertainment Division director Lucy Smith said, “2022 is undoubtedly the comeback year for Mipcom Cannes. A healthy set of confirmations four months out from the market, with more being added daily, demonstrates the huge appetite for the return of a full strength Mipcom. And, unhampered by last year’s travel restrictions, to meet increased demand we have a supersized edition planned for this October in Cannes. More to come over the coming months. Watch this space!”

Companies confirmed to exhibit to date include Zee Entertainment, All3Media International, AMC Studios,  Keshet International, Lionsgate, Mattel, NBCUniversal International, Netflix, Warner Bros. International Television Distribution, WildBrain and ZDF Studios.