Mumbai: News18 India has strengthened its leadership in the field. According to the most current Barc data for Wk 39 to 42, Aaj Tak, which has slipped to the fourth spot in the viewership statistics, is 29 per cent behind the channel.

According to Barc data (market share per cent 24 hrs TG:15+, India, Wk 39-42’22, All Day), News18 India accounts for 15.9  per cent, followed by TV9 Bharatvarsh at 13.6 per cent, India TV and Aaj Tak both accounting for 12.3  per cent each.

According to Barc data (market share per cent, 6 p.m. to 12 a.m., TG:15+ HSM, Wk 39-42, All days), News18 India maintained its dominant position in the highly sought-after prime time slot, capturing a staggering 16.5 per cent market share. TV9 Bharatvarsh managed 14.8 per cent of the market, while India TV, Republic Bharat, and Aaj Tak each maintained a 12.3 per cent share.

The most prestigious time slot in the national Hindi news genre, between 9 p.m. and 10 p.m., has also been maintained by News18 India, where Kishore Ajwani's show tops Rajat Sharma's show on India TV and Sudhir Chaudhary's show on Aaj Tak.

While News18 India dominated the news segment with 18.7 per cent market share, India TV managed 16.2 per cent, followed by Republic Bharat with 15 per cent and Aaj Tak with 13.6 per cent, respectively, as per Barc data (market share per cent, 2100-2200 hrs, TG:15+ HSM, week 39-42’22, Mon-Fri).

According to the weekly report, News18 India has been outperforming the top general entertainment channels (GEC) in terms of reach.

The channel claims that News18 brands have been gaining strong traction even online, with their views rising rapidly across YouTube and other social media platforms.

To stay well ahead of the competition and maintain its distinctively tailored content for the audience, News18 has made significant investments in technology and editorial resources.