MUMBAI: In a world fuelled by pings, pressure and perpetual pace, Fenesta is asking India to do the radical: pause. The country’s leading windows and doors brand has launched the latest edition of its thought-provoking campaign, #ShutTheShor, reframing noise as more than just a decibel problem—it’s emotional clutter.

The film, conceptualised by TwoHmp and produced by eipi media, dials into the silent stressors of modern life—burnout, digital fatigue, and that ever-buzzing inner monologue. With a meditative pace and no heavy voiceover, the short film tugs gently at a shared cultural nerve: the craving for stillness in a noisy world.

By releasing the campaign on International Yoga Day, Fenesta aligns itself with mindfulness and balance. Just as yoga centres the body and mind, the brand suggests its well-insulated windows and doors can help centre your home—and your head.

Speaking of the campaign, Fenesta head of marketing, Sumita Nag said, “At Fenesta, we’ve always stood for comfort, clarity, and creating spaces that offer a sense of calm. With #ShutTheShor, we aim to shift the spotlight to the constant noise that surrounds us. In the clutter of digital chatter, mental overload, and the pressure to stay always connected, this campaign captures how the spaces we design can offer quiet relief, helping people pause, reset, and feel grounded. It’s a natural extension of what we stand for as a brand, thoughtfully built environments that provide complete insulation, support balance and well-being in everyday life.”

Live across YouTube, Instagram, Facebook and LinkedIn, the campaign champions a quieter, more thoughtful way of living. And it doesn’t shout about it either. It simply whispers: sometimes, the most powerful thing you can do is shut the shor.