BERLIN:  IFA Berlin has renewed its partnership with consumer and retail intelligence firm NielsenIQ (NIQ), naming it the official global retail partner for 2025. The tie-up promises sharper data and market analyses for brands, retailers and media, as the world’s biggest consumer-tech fair gears up for its September edition.

The partnership kicked off with an NIQ keynote on 1 July, setting the tone with a barrage of consumer trends and retail forecasts. NIQ’s insights will continue to flow through IFA’s press talks and digital channels, all freely accessible to the industry.

“We’re bringing together IFA’s global stage and NIQ’s data firepower to help steer strategic decisions across consumer tech,” said IFA Management  chief executive Leif Lindner.

A centrepiece of the collaboration is the inaugural IFA Retail Leaders Summit on 4 September, where NIQ will steer panels on omnichannel experience, personalised engagement and data-driven gotomarket strategies. Panellists include e-commerce heavyweight Coolblue.

NIQ will also host a business breakfast on 6 September in Hall 6.3, tackling shifting consumer behaviour, cross-channel sales, and the rise of refurbished markets. A dedicated NIQ Lounge near the press centre will serve as a networking hub.

“IFA is the world’s shop window for innovation. With tech and durables evolving at breakneck speed, industry players need hard consumer truths, not guesswork,” said NIQ global tech & durables president Julian Baldwin.
IFA Berlin, which traces its roots to 1924, remains the world’s leading stage for home and consumer technology, attracting industry leaders and innovators every September.