Mygate unveils new brand & strategic positioning as living experience tech company

Mygate unveils new brand & strategic positioning as living experience tech company

This reflects the company’s commitment to innovative tech solutions for secure, convenient living.

Mygate1

Mumbai: Mygate has announced its new corporate brand identity as “The Living Experience Tech Company,” marking a step towards the company’s commitment to improving everyday living. This strategic move aligns the brand with both Mygate’s evolving offering, and the evolving needs of the four million families it serves.

Since its inception in 2016, Mygate has been synonymous with technological innovation in community living. Increasingly, though, its applicability has extended to various aspects of everyday life. To list a few examples, Mygate enables the discovery of local service providers, opens up access to an exclusive classifieds platform, offers a variety of home services, and even allows users to purchase property. By emphasizing living experience technology, Mygate shifts the narrative from community management app, to enhancing everyday living experiences of residents.

"We build for the home just as much as we build for the community. The idea is to empower the individual to take over more of their own space and time, to be able to live life on their own terms,” said Mygate co-founder & CEO Abhishek Kumar. “The new positioning accurately captures the depth of our vision in elevating everyday, through the seamless integration of technology.”