MUMBAI: Poonawalla Fincorp is giving Indian MSMEs a serious leg-up with a slick new digital tool in their financial arsenal—‘Business Loan 24/7,’ a fully online, branch-free business loan available any time of day, all days of the week.

This isn't just another fintech gimmick. It’s a proper game-changer. Backed by a pioneering digital risk assessment model and designed specifically for micro, small, and medium enterprises, the new loan product promises instant approval, flexible repayment, and a completely paperless ride from start to finish.

"We believe that with India’s $4 trillion economy, MSMEs will be one of the most robust credit growth segments over the next 10 years, and our assumptions are based on India’s strong financial infrastructure—credit bureau data, GST information, account aggregators, and strong risk analytics. This product, which we will gradually build into the portfolio in a sensible, risk-calibrated manner, will be an industry,” says Poonawalla Fincorp managing director &n chief executive officer Arvind Kapil. 

PFL’s digital model taps into India’s public digital infrastructure to vet borrowers using data-driven insights, not just legacy credit parameters. That means smarter risk assessment, faster decisioning, and credit that’s tailored—not templated.

This move follows the successful rollout of PFL’s earlier 24/7 loan product for salaried professionals. With MSMEs now in its sights, the non-banking finance company wants to become the go-to lender for India’s credit-hungry entrepreneurs—especially in tier two and tier  three  towns where access to capital still moves at snail mail speed.

Part of the Cyrus Poonawalla Group, PFL boasts a ?35,631 crore loan book and a presence in 18 states and two union territories. With this new offering, it’s revving up to drive deeper into India’s growth engine—one digital disbursement at a time.