MUMBAI: Cinema just met cartoons, and kids across India are cheering. In a blockbuster cross-screen move, JioStar Kids’ Network has partnered with the upcoming Hindi cinema release Sitaare Zameen Par, offering children a once-in-a-lifetime chance to meet Aamir Khan—on and beyond their TV screens.

The campaign is part of a strategic collaboration between the film’s marketing team and JioStar Kids’ Network, which operates top kids’ channels like Nick, Sonic, Disney Channel and Hungama. As the official Kids channel partner for the film, JioStar is rolling out a week-long promotional blitz featuring Aamir Khan alongside the network’s beloved toon characters.

At the centre of the campaign is a high-energy on-air contest where lucky winners get to meet the superstar himself. Kids are invited to tune in and participate, with the contest designed to deepen viewer engagement through storytelling, imagination, and real-world rewards.

This partnership blends the magic of cinema with the influence of JioStar toons, offering a real-world experience that not only attracts young audiences but also deepens brand love and engagement in ways that go beyond the screen.

JioStar, known for crafting homegrown characters and filling content gaps in the kids’ space, brings its audience insights and engagement know-how to the table—ensuring that the partnership does more than promote a film. It builds cultural recall and excitement, especially with a title as emotive as Sitaare Zameen Par, set to release in cinemas on 20 June.

With Aamir Khan’s star power, JioStar’s cartoon magic, and a campaign that brings both together, kids are in for a treat—and maybe, a handshake with a superstar.