MUMBAI: What do Chikoo, Bunty, Bittu, and over 3 lakh people have in common? On 21 June in Vizag, they all bent it like Bhujangasana at one of the country’s largest Yoga Day celebrations. India’s favourite kids’ entertainment channels, Nick and Sonic, traded cartoons for calming breaths as they joined Prime Minister Narendra Modi, the Ministry of AYUSH, and a sea of yoga enthusiasts at R.K. Beach, Vizag. With toons like Nick’s Chikoo and Bunty and Sonic’s Bittu performing yoga on-ground, the channels brought their flagship wellness campaign Yogasehihoga to life proving that health and humour can share the same mat.

The event, also graced by union ministers, CM N. Chandrababu Naidu, Deputy CM K. Pawan Kalyan, and civil aviation minister K. Ram Mohan Naidu, saw PM Modi call yoga “the pause button humanity needs to breathe, balance, and become whole again.”

The Nick and Sonic mascots more often found caught in madcap adventures guided children through basic asanas, encouraging them to make wellness a fun habit. Their mission: making yoga as cool as cartoons.

This isn't their first yogic rodeo. In 2019, Motlu and Patlu performed yoga with the PM in Ranchi. In Mumbai, the duo co-hosted Yoga by the Bay, and during the pandemic, the network rolled out digital yoga sessions for kids across the country.

From reaching millions online to receiving thousands of contest entries, Nick and Sonic’s campaigns continue to make yoga accessible, exciting, and age-appropriate ensuring every child learns to stretch, breathe, and maybe even touch their toes without losing their smile.

After all, wellness isn’t just for grown-ups with calendars, it’s also for kids with cartoons.