MUMBAI: Sony Mix has unveiled seven renditions of their channel’s signature ident, with some of the country’s most popular singers and musicians. These renditions are an expression of what the channel stands for and seamlessly ties back to its tagline – ‘Dekho, Suno, Gungunao’.
The music idents for Sony Mix have been created by renowned musicians like Sonu Nigam, Javed Ali, Jonita Gandhi, Nandini Shankar, Rakesh Chaurasia, Rhythm Shaw and Purbayan Chatterjee. These idents are a reflection of the channel’s refreshed look that was launched earlier this month, marking the completion of its six glorious years in India.
Sony Pictures Networks India (SPNI) Max Cluster and Sony Mix senior EVP and business head Neeraj Vyas said, “ Being leaders in the music and entertainment industry, we are proud to come up with a unique concept of creating channel idents. This is the first time any music channel has come up with a signature tune and created their renditions. The singers and musicians have done utmost justice to the idents by lending their voices to it and we are confident that our music-loving audiences will be humming these idents as they go about the daily affairs.”
Below are the details to each rendition of the ident: Rendition #1: Javed Ali
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For his rendition, Javed Ali wanted to experiment with a combination of Indian classical music and Sufi music. Sufi music is derived from the works of Sufi poets with a huge influence of a percussion instrument and a single vocalist. Beginning with the ‘Thaan’ and ending with a beautifully composed ‘Alaap’, Javed Ali’s voice and his singing style is an amazing catalyst that creates magic in this tune.
Commenting on the rendition, Javed Ali says, “There is always magic created when the team that you work with has complete faith in you. The journey of creating this rendition started off when I met a very able music composer, Raju Singh. When I heard the tune, I knew that this will strike that emotional chord with the viewers.
Rendition #2: Rakesh Chaurasia
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The renowned flutist Rakesh Chaurasia’s rendition to the MIX signature tune lends itself to a symphony with the Tabla. He has added a few key flute techniques like fluttering and the sound of Shakuhachi as catalysts to this beautiful rendition.
“I had worked with Raju Singh ji on the original version of the MIX signature tune a few years ago and it was an honor to work with him again for MIX. This time the concept was very interesting as we focused on one instrument at a time for the same tune. It was a great experience as I had to give this tune my touch and technique with the bamboo flute. We thought this would take time, but the composition was so good that it hardly took us a couple of hours to come up with the rendition,” says Rakesh.
