MUMBAI: In a media landscape where loyalties shift as fast as breaking headlines, News18 India has held its ground with the firmness of an anchor desk in a newsroom earthquake. While rivals fought for airwaves and eyeballs, the channel calmly claimed its crown—again. For the third consecutive year, News18 India has retained its title as the undisputed champion of the Hindi news genre, outpacing legacy player Aaj Tak both on television and in the digital trenches.
As per BARC data (Week 23’22 – 22’25, 24 Hrs, All Days | HSM | NCCS All 15+), News18 India clocked a formidable 7.89 crore AMA’000s. In contrast, Aaj Tak lagged behind with 7.36 crore AMA’000s, marking yet another year where the latter failed to catch up.
In a world where TRPs can turn erratic, these numbers scream consistency—and point to a widening gap in viewer allegiance.
The digital showdown wasn’t any different. On Youtube, News18 India has not just edged ahead—it has sprinted past. As of May 2025, the channel amassed 3.4 billion views, while Aaj Tak struggled with 1.04 billion, according to Playboard data. That’s more than a three x lead—enough to make any digital head turn.
News18 India retained its top position in the Hindi news genre for three consecutive years while its competitor, Aaj Tak, struggles to keep pace. With its commitment to delivering crisp, accurate, and credible journalism, News18 India continues to win the trust and loyalty of millions across the nation.
At the heart of this success is a battalion of familiar faces and trusted voices. Anchors like Kishore Ajwani, Amish Devgan, Rubika Liyaquat, Prateek Trivedi, and Aman Chopra bring the noise—and the nuance—day after day. Their programming style blends punch with perspective, helping the channel hold sway over a viewership that’s both vast and vocal.
Backed by a robust reporting network, News18 India maintains coverage that cuts across regions and realities. Whether it's national elections or local skirmishes, the channel’s ground game has helped shape its top-tier status.