MUMBAI: Rituraj Dasgupta has stepped into a new role as general manager and head – brand solutions at ABP Network, where he will helm the company’s freshly-minted Created Business vertical. 

The mandate? 

A sharp blend of content, creativity and brand strategy to deliver impact-driven partnerships.

With over two decades of experience across advertising, media sales, and integrated marketing, Dasgupta now leads marketing strategy, client success, and partnerships at one of India’s leading media houses. Prior to this, he served as deputy general manager at ABP Group, where he steered content-led marketing solutions for national clients in West Bengal, aligning editorial insights with business outcomes.

From stints at Mid Day, 9X Media, DNA, and The Times of India, Dasgupta brings a deep understanding of stakeholder engagement and revenue-focused brand narratives. His career has been marked by an instinct for building tailored solutions and measurable results — a trait likely to define the next phase at ABP Network.
Now based in Mumbai and operating on-site, Dasgupta is expected to spearhead the network’s ambition to turn storytelling into a business engine.

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