MUMBAI: After over a decade of making brands sing at Big FM, Asha Sharma has changed frequencies. She’s now joined Network18 Media & Investments Ltd as regional sales head – branded solutions & IP. And from the looks of it, she’s ready to turn up the volume on content-driven partnerships and high-impact intellectual properties.

With 15 years under her belt as senior business partner – sales (group head) at Reliance Broadcast Network, Sharma is no stranger to the pitch-and-powerplay of India’s media circuit. Her résumé reads like a masterclass in national-level key account management, corporate sales, and business development, with a particular flair for building teams that don’t just meet targets, they rewrite them.

Known for her results-first mindset and a knack for unlocking brand value through innovative storytelling, Sharma now brings her radio-honed instincts to the fast-paced TV and digital ecosystem at Network18. As branded content becomes the battleground for audience attention, expect Sharma to lead with insight, intensity, and IPs that leave a mark.