MUMBAI: Sony Pictures Networks India (SPNI) managing director & CEO, Gaurav Banerjee has been named chairman of the Broadcast Audience Research Council (BARC) India. He replaces Shashi Sinha, whose two-year reign saw BARC go on a digital diet-adding smarter meters and deeper dives into premium households.

Banerjee, who cut his teeth as a journalist before climbing the content ladder at Star India and Disney+ Hotstar, is no stranger to the BARC ecosystem. In 2022, he sat on its technical committee during his stint with Disney Star-where he helped bulk up Hotstar’s Hindi and regional original slate, making viewers binge and advertisers grin.

At SPNI, Banerjee now drives the company’s strategy and operations, while juggling board roles at MSM-Worldwide Factual Media and Bangla Entertainment. Known for his editorial flair and boardroom savvy, his elevation to the BARC chair signals a continued bet on execs who straddle both streaming and broadcast worlds.

He takes charge just as the lines between TV and digital blur, and advertisers cry out for unified currency metrics. Expect Banerjee to double down on transparency, turbocharge tech upgrades and push into under-measured markets. With over 20 years in media, a master’s in filmmaking from Jamia, and a nose for what India wants to watch, he seems well-placed to script BARC’s next act.

Industry watchers will be looking to see if Banerjee sticks to Sinha’s reformist script—or flips the channel entirely. Either way, the remote is now firmly in his hands.