MUMBAI: In his inimitable cheerful style, former Viacom18 COO Raj Nayak has launched his debut entrepreneurial venture House of Cheer. It goes with the tagline ‘Create. Curate. Consult’. However, Nayak did not reveal any more information about his venture.

Nayak has had an illustrious career of nearly three decades. Before Viacom18, he was the founder and managing director of Aidem Ventures, a media sales and marketing company. He was also the CEO of NDTV Media. He started his career in 1993 as EVP sales and marketing at Star India. He looked after the strategy, packaging and marketing of all the channels under the Star umbrella.

During his time at Colors as the channel CEO, he was responsible for bringing to the channel its highlight shows such as Big Boss, 24, Rising Star and several award shows.

In February 2019, Nayak quit Viacom18 after a 7-year stint to pursue his own interests