MUMBAI: Tamil general entertainment channel (GEC) Raj TV has given the channel a makeover by introducing five new shows in its primetime starting today, 28 May.
The five new fiction shows will air between 7 pm to 9.30 pm starting with Kadal Kadanthu Udhyogam followed by Gangadharanai Kanoam at 7.30 pm, Kannamma and Hello Shyamala at 8 pm and 8.30 pm respectively and Nalam Nalam Ariya Aaval at 9 pm.
All the shows are women-centric and relay how the empowered protagonists put up a brave face and bounce back in their lives.
Very soon, the channel will add two more shows with ‘extensively rich’ production values. These two, however, will be periodical and fantasy genres and the launch will coincide with the channel’s 25th anniversary celebration.
The channel aims to climb the ranks of the ratings chart with the slew of new launches and the refreshed show concepts. It has a tough competitor in Sun TV which not only dominates the Tamil speaking genre but even leads ratings in some sections on a national level.
A 360-degree marketing campaign has also been assigned to each of the shows for the Tamil audience.
Kadal Kadanthu Udhyogam : The story revolves around an extended family comprising of an aged couple that wants its USA settled son's family to get back to India and live with him and his daughter's family. The constant efforts made by the other members of the family and the emotions of love, longing, anger and frustration makes the story interesting.
Gangadharanai Kanoam: Kasthuri, a young widow raises her child Aswini as well educated girl, by crossing many financial struggles, Gangadharan who is also a widower enters as a tenant in Kasthuri's house, along with his daughter Kavitha. As days pass by, the attitude of both the daughters change and they get greedy about money which makes them feel their respective parents a burden to them. At this juncture something unexpected happens leaving everyone in a state of shock and that is the twist in the story and has to be watched on screen.
Kannamma : The protagonist is a beautiful and intelligent girl is a school dropout due to her poor family situation. Kannamma is made to work in a fashion garment store where she shines and earns everyone's appreciation. Kannamma gets caught in a delicate situation and in a very crucial and unexpected circumstance in the life of Karthik her boss, she marries him to save his respect and the prestige of his family. However Karthik acts reluctant about this marriage and disrespects his wife. The struggles Kannnamma faces, to convince her husband, forms the rest of the story.
Hello Shyamala : The story revolves around a family with four daughters, out of which the first daughter gets married and expecting her first child. The real drama begins when her mother realises she is pregnant too. This situation disturbs the rhythm of the family and the way the other members of the family handle the situation is the story.
Nalam Nalam Ariya Aaval : Childhood friends Paari and Sandhya are very close even after getting married and having their own families. In a turn of events, Paari happens to witness a murder and in an attempt to rescue her Sandhya gets trapped by the murderers and is used as a bait to trace Paari. How the childhood friends free themselves from this.
