MUMBAI: In true blockbuster style, Zee has dropped the curtain on its next chapter with the launch of ‘Z’ Whats Next — an industry-first initiative that pulls back the screen on what the network is cooking up next. The house of Zee, known for its deep cultural roots and mass appeal, used the platform to flex its new brand promise “Yours Truly, Z” and show just how serious it is about shaping the entertainment of tomorrow.

The event gave partners a front-row pass to Zee’s evolution into a content-tech juggernaut. It wasn’t just a sizzle reel, this was Zee laying down the gauntlet, revealing innovations that blend storytelling, tech, and culture with a crisp vision for platform-fluid audiences.

While OTT is riding high, Zee made it clear: TV’s still the big boss in Bharat. With 50 channels across 11 languages and a reach of 208 million households, the network reaffirmed its status as India’s storytelling powerhouse. But this isn’t the Zee of yesteryears, it’s doubling down on content that moves fluidly from TV to OTT to social, building characters that aren't just watched, but followed, mimicked, and memed.

And yes, those characters? They’re not just protagonists. They’re Dilfluencers — hearts-first heroes who spark conversations and shift behaviours across the country.

As part of this high-octane unveiling, Zee introduced two shiny new hybrid channels:

  . Zee Power: A next-gen Kannada channel tailored for semi-urban and youth audiences in Karnataka. It’s edgy, aspirational, and unapologetically high-energy. Set to launch in August 2025, the channel’s line-up includes five fiction shows, a daily non-fiction fix, movies galore, and World Television Premieres to keep the pulse racing.

 .  Zee BanglaSonar: A first-of-its-kind hybrid channel for Bengali-speaking audiences nationwide. With its golden tagline ‘Sonar Ghar, Notun Kahini’ (A Golden Home for New Stories), the channel blends fiction, non-fiction, films, and never-seen-before formats rooted in local flavour and modern flair.

As it opens its arms to collaborators and creators, one thing’s clear: the ‘Z’ in Zee now also stands for Zeitgeist.