Synopsis of Soft Drink Advertising on TV during Jan – Dec 2013

Synopsis of Soft Drink Advertising on TV during Jan – Dec 2013

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Highlights:

Soft Drink Advertising accounted for 18% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012

February to May was the peak season for Soft Drink Advertising during Jan - Dec 2013

Note:
The analysis is based on Ad Volume in Seconds

Soft Drink Category includes Soft Drink Aerated, Soft Drink Non-Aerated and Soft Drink range

Soft Drink Advertising on TV accounted for 18% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012

Soft Drink advertising on TV was high in ad volumes during Feb - May 2013

April 2013 accounted for 20% share of overall Soft Drink Advertising during Jan - Dec 2013

Soft Drink Aerated contributed for 68% share of Soft Drink TV Ad Volume during Jan - Dec 2013

Coca Cola India was number one advertiser whereas Pepsi Co was at number 2 in terms of Soft Drink Ad volume during Jan - Dec 2013

 

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Ashvini Khandekar

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Tel: +91 22 66531213

E-mail: ashvini.khandekar@tamindia.com

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