MUMBAI: The Ad Club has brought Italian flair to Goafest 2025, appointing Le Pub Publicis Italy CCO Francesco Poletti as international jury chair for the Abby Awards powered by One Show. Poletti will oversee judging in the Young Maverick Abby category, promising an exciting touch of creativity seasoned with his signature boldness.

Currently Le Pub Publicis Italy’s CCO, Poletti previously showcased his creative prowess at VMLY&R and Jung von Matt. His quick rise at VMLY&R to the CCO role within two years marked him as a standout creative force.

Known for notable campaigns for global brands like Barilla, Heineken, and Netflix, Poletti’s award cabinet boasts multiple Cannes Lions, including Grand Prix wins, along with several coveted Pencils from D&AD and One Show. His iconic 'Rocking Mamas' campaign for Rolling Stone continues to resonate globally.

The Abby Awards, a cornerstone of Goafest, India's premier advertising festival, will run from 21-23 May 2025, at the plush Taj Cidade de Goa Heritage and Horizon. This annual event is a joint effort by the Advertising Agencies Association of India and The Advertising Club.

With Poletti leading the creative charge, Abby Awards 2025 promises to spotlight groundbreaking ideas from India's freshest advertising talents.