Gail blows away competition with 'Hawa Badlo', wins big at afaqs! Marketers Excellence Awards

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Gail blows away competition with 'Hawa Badlo', wins big at afaqs! Marketers Excellence Awards

Gail (India) Ltd's clean-air crusade earns top honours at afaqs! awards in Mumbai

Gail

MUMBAI: When the air gets murky, Gail (India) Ltd knows how to clear the smog - not just from the skies but also in the marketing world. The public sector gas major bagged the 'Best Content Marketing Campaign – Content' award at the afaqs! Marketers Excellence Awards 2025 for its evocative and socially charged 'Hawa Badlo' campaign.

The award ceremony, held on 14  June at The Westin, Goregaon in Mumbai, spotlighted the country’s most impactful marketing initiatives. Gail’s victory comes hot on the heels of another recognition: its 'Hawa Badlo: Reconnect To Roots' campaign was recently honoured at vIDEA 2025 - The Video Media Awards & Summit in Gurgaon.

The 'Hawa Badlo' campaign, a long-running initiative from Gail, goes beyond a puff of publicity. It urges citizens to swap passive concern for active participation in tackling air pollution. Its latest chapter, 'Reconnect To Roots', spins a nostalgic yarn that reintroduces age-old Indian sustainability practices as contemporary environmental solutions.

Whether it's yoga, upcycling, or the art of composting, the campaign nudges Indians to rediscover their eco-conscious DNA. The campaign invites people to explore organic living, waste minimisation, and support for local economies — not through fear or guilt, but cultural pride and grounded wisdom.

"Hawa Badlo: Reconnect To Roots is an impactful reminder of India's rich culture and ecological heritage..." the campaign proclaims, with an emphasis on reviving practices that have been buried under urban chaos and modern habits.

One of its central themes is yoga — not the Instagrammed version with headstands and hashtags, but its original form as a union of self and nature. "Rooted in the Sanskrit word meaning ‘to unite’," the campaign notes, yoga symbolises a philosophy of balance, harmony, and environmental oneness.

With back-to-back wins, Gail seems to be leading a breath of fresh air in both the environmental and advertising space. The 'Hawa Badlo' campaign has not only inspired conversations but continues to build momentum by weaving purpose into content, and culture into calls for change.