Mumbai: Launched in 2021, Shark Tank, the world’s most popular business reality show, anchored its position deep in the Indian market. Produced by StudioNext, the show has had a great impact on Indian culture, helping promote an optimistic view of entrepreneurship and introduce an entirely new genre to reality entertainment audiences.

Within no time, the show became one of the top shows on Sony Entertainment Television and Sony LIV. Now to add to this momentum, Shark Tank India comes to audiences in a new format and will be publishing the official book of the show in association with Juggernaut Books.

Targeted to fans of the show and aspiring entrepreneurs, the book features exclusive content and advice from the show’s Sharks and select participants. Packed with tips and straight talking advice, the book outlines how the Sharks have handled successes and failures.

Shark Tank India is available for pre-order on Amazon and will be published later this month across all bookstores. The book is also available on Kindle.

Sony Entertainment Television,Sony LIV, & Studio Next head Danish Khan said, "Shark Tank India is not just an entertainment show, it has had a strong impact on Indian pop-culture - making people more optimistic about entrepreneurship and the start-up ecosystem. Somewhere we feel that the show has made a tremendous contribution in shaping the entrepreneurial culture that’s spreading across India and we believe the book will further deepen this movement."

Juggernaut Books   Publisher Chiki Sarkar saifd. "The Shark Tank India and its Sharks have inspired all of India with their experiences and advice and energy. I am delighted that we will be publishing a book that bottles this magical combination."