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indiantelevision.com Team
MUMBAI: Close on the heels of making two major acquisitions, Discovery Communications has acquired 100 per cent of Switchover Media, an Italian media company that owns and operates four free-to-air television channels and one pay-TV television channel in Italy.
Combined with Discovery?s existing networks in the country, the acquisition of Switchover Media makes Discovery the third largest broadcaster in Italy in terms of collective audience share.
Discovery Communications has been on a shopping spree in Europe. The broadcaster had last year spent a little over $2.1 billion to acquire German media company ProSiebenSat.1 Group?s SBS Nordic operations and a minority stake in French media company TF1/Eurosport.
The acquisition not only made Discovery the biggest pay-TV operator outside US but also marked non-fiction major?s entry into scripted formats and sports.
?Italy is a leading market for Discovery and key to our growth here over the last two years has been the development of a successful free-to-air TV business strategy as this platform has grown," said Discovery Networks Western Europe President and MD Dee Forbes.
"The acquisition of Switchover Media adds further breadth and scale to that free-to-air strategy, as well as diversifying our portfolio to include scripted crime and children?s programming that have proven popular with audiences and advertisers."
Switchover Media Founder and Managing Partner Francesco Nespega said, ?I am confident that an international leader in the media segment, such as Discovery, with its contents and resources, will be able to further expand the potential of the channels we created and implemented.?
With the acquisition of Switchover, Discovery now has six free-to-air brands and six pay-TV brands in Italy. The combined business will beoverseen by Marinella Soldi, Managing Director Discovery Italy and General Manager Southern Europe, who is based in Milan. Francesco Nespega will cooperate with Discovery for the whole transition phase.
?Discovery and Switchover have both had such tremendous success in introducing new free-to-air channel offerings and growing audiences in Italy in a short period of time, that together we will be third in terms of audience share,? said Soldi.
Discovery?s free-to-air channels in Italy include Real Time, a female-targeted entertainment channel launched in 2010, and DMAX, which launched at the end of 2011. Discovery?s pay-TV brands in Italy include the global flagship Discovery Channel, as well as Animal Planet, Discovery Travel & Living, Discovery Science and Discovery World.
Switchover Media, established in 2009 by Nespega, operates two free-to-air channels targeted at adults, including Giallo, a scripted investigation and forensics entertainment channel targeted at women, and, Focus, a male-targeted factual entertainment channel. It also operates two free-to-air children?s channels, K2 and Frisbee, as well as GXT, a male-targeted pay-TV channel.
