Mumbai: HISTORY TV18 the world?s leading factual entertainment channel, which launched on India?s television screens in October, has extended its lead from the No. 1 position in the 6 metros market cluster to all of urban India. History was made when the channel became a leader in the metros within a month of its debut; and now in a short span of 4 months HISTORY TV 18 has emerged as the numero uno in the 1Mn+ market cluster as well. The lead in the 1Mn+(including metros) market cluster is a significant one since it contributes 70% viewership to the factual entertainment and is home to approximately 70% of affluent India.

HISTORY TV18 garnered 32% market share vis-?-vis Discovery?s 27% and National Geographic?s 15% in 1Mn+ towns including metros in TAM CS15+ AB. It continues to consolidate leadership in the metros with a market share of 39%.The numbers are also in line with HISTORY TV18?s launch promise of broad-basing the factual entertainment genre. Since its launch, HISTORY TV18 has added an unprecedented impetus to the genre, growing it by 59% (Week 6?12 v/s Week 38-41?11), while continuing to gain leadership within the genre.

What?s more, HISTORY TV18 continues to garner the highest time spent per viewer with 44 mins vis-?-vis Discovery (23 mins) and Nat Geo (16 mins). A lead it has maintained since its launch, which is an indication of differentiated programming and also of the superlative content being aired on the channel. The channel?s content is lively, fast paced and gripping and cuts across genres of factual entertainment like action, adventure, science & technology, contemporary history, survival, real life drama and food & travel.

Close on the heels of the channel?s initiatives across all functions- distribution thrust, marketing lead activities, programming mix and the launch of the 7th language- Gujarati, besides English, Hindi, Marathi, Tamil, Telugu & Bengali, HISTORY TV18 continues to scale new heights and set new benchmarks in the genre. The channel, with its distinct look and refreshing feel has changed the manner in which factual entertainment is perceived besides bringing about some far-reaching changes across the genre through its innovative outreach & digital initiatives. HISTORY TV18?s thriving Facebook community is more than 4.4 lac strong, while a path-breaking partnership with CBSE reaches out to more than 10,000 schools. Even from an advertiser?s perspective, HISTORY TV18 has caused a stir in the business by making buyers take a re look at existing pricing strategies of channels within the genre.

With a connectivity of 50 million households across on leading cable TV platforms such as HATHWAY CABLE, IN CABLE, DEN Networks and leading DTH platforms such as TATA Sky,

DISH TV and AIRTEL, HISTORY TV18 reaches out to over 70 million viewers across India since its launch.

Mumbai: HISTORY, the world?s leading factual entertainment channel, which launched on India?s television screens in October, continues to hold on tight to the No. 1 position in 6 metros market cluster in the space thereby bringing a joyous end to 2011. The channel garnered 31% market share vis-?-vis Discovery?s 26% and National Geographic?s 18%. Since its launch, HISTORY has added an unprecedented impetus to the genre, growing it by 55% (Week 52 v/s Week 38- 41?11)!

HISTORY continues to garner the highest time spent per viewer with 33 minutes vis-?-vis Discovery (20 minutes) and National Geographic (20 minutes). With its distinct look and refreshing feel, HISTORY has truly changed the manner in which factual entertainment is perceived. In addition, the channel is also bringing about some extensive changes across marketing, digital and also outreach through its initiatives to grow the genre and make it appealing across the board.

Overall, HISTORY also performs across all parameters and is in the reckoning for a leadership position across other TGs in 1 million+ and All India market clusters as well.

With a connectivity of 50 million households across on leading cable TV platforms such as HATHWAY CABLE, IN CABLE, DEN Networks and leading DTH platforms such as TATA Sky DISH TV and AIRTEL, HISTORY reaches out
to over 40 million viewers across India since its launch.

HISTORY continues to be made with every passing week!

MUMBAI: HISTORY, the world‘s leading factual entertainment channel, which debuted its India edition on October 9th, 2011, has opened the launch week of ratings with aplomb. With a connectivity of 50 million households across on leading cable TV platforms such as HATHWAY CABLE, IN CABLE, DEN Networks and leading DTH platforms such as TATA Sky and DISH TV, 19.8 million viewers across India tuned in to HISTORY during the first week of launch.

Cutting across segments & demographics, HISTORY had helped grow the Factual Entertainment Genre by 24% in just the first week. HISTORY also garnered significant market share in the launch week across market clusters. In All India 1mn+ (including Metros), HISTORY ranks as a strong No.2 with 24% market share vis-?-vis Discovery (32%) and Nat Geo (18%) and ahead of the other factual entertainment channels. In 6 metros, HISTORY with 29% market share vis-?-vis Discovery (32%) and Nat Geo (14%) further reduces the gap between existing players and fortifies its entry into the genre.

HISTORY also leads the factual entertainment pack in time spent per viewer with 32 mins vis-?-vis Discovery (20 mins) and Nat Geo (16 mins) which is an indication of differentiated programming and the stickiness quotient of HISTORY‘s content.

Overall, in the factual entertainment genre, HISTORY ranks as a clear No. 2 across market clusters and audience groups, now in the reckoning for a leadership position in the genre.

The channel is truly living up to its promise of Making HISTORY Everyday!