Nivea India names Sreerangarajan Srinivasan as production centre head

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Nivea India names Sreerangarajan Srinivasan as production centre head

The new factory chief takes charge as the Sanand plant hits a sweet billion.

Sreerangarajan Srinivasan

MUMBAI: Nivea India Pvt Ltd, the Indian arm of German skincare giant Beiersdorf, has appointed Sreerangarajan Srinivasan as production centre director for its manufacturing operations in Sanand, Gujarat, effective 1 July 2025.

Previously heading logistics and customer service at Nivea India, Srinivasan brings deep expertise in manufacturing, planning, procurement and digital transformation. In his new role, he will oversee end-to-end operations at the company’s flagship factory, with a focus on scaling production, advancing sustainability goals, and strengthening safety and future-readiness.

The appointment comes as the Sanand plant clocks a major milestone- one billion units produced since operations began just seven years ago. Dubbed a cornerstone of Beiersdorf’s global supply chain, the facility has rapidly scaled up since 2018, undergoing multiple expansions and embracing automation and digitalisation to meet rising demand across India.

Nivea India Pvt. Ltd. managing director Geetika Mehta shared, “Sreerangarajan’s appointment comes at a pivotal time for our operations in India. His deep understanding of supply chain dynamics and passion for building high-performing teams will be instrumental in taking our manufacturing excellence to the next level. Additionally, the recent milestone of producing our 1 billionth unit at the Sanand facility is a proud moment for all of us - and a reflection of what our teams can achieve with the right leadership, vision, and commitment to excellence. What makes this truly special is that Sreerangarajan’s journey is a strong example of how we continue to grow and promote talent from within the organization - a value we deeply believe in at NIVEA.”

Commenting on his appointment, Sreerangarajan said, "This move is both a privilege and a responsibility- to lead a site that lies at the heart of our supply chain ambitions. The recent milestone of producing our 1 billionth unit makes this moment even more special and reinforces the team's dedication and the site's growing impact. I’m excited to work with our passionate teams to shape the next chapter of sustainable growth and meaningful impact for Beiersdorf in India.

With Srinivasan at the helm, the factory is expected to continue its trajectory of growth and innovation, delivering smooth operations for a brand known for keeping things soft.