MUMBAI: Parks Associates research finds over 70 per cent of pay-TV subscribers in Western Europe are able to receive a TV Everywhere/multiscreen service.

In Eastern Europe, multiscreen availability topped 25 per cent of pay-TV households in early 2013. However, average revenue per user (ARPU) remains low, pushing many operators to test new business models such as a la carte pricing.

Parks Associates president Stuart Sikes said, "Connected CE and digital media usage continues to grow in Europe, and cloud-based services, including music, video games, and storage, will drive more data across broadband provider networks."

"However, several challenges unique to Europe, including low margins, competition, and regulatory and economic factors, create uncertainties on the best path to boost revenues." Sikes concluded.