MUMBAI: Cake, the London-based kids’ content powerhouse, has appointed Anna Pokorska as sales manager, handing her the reins to key territories across Europe and beyond. Pokorska will be baking up international sales across Italy, Benelux, Central and Eastern Europe, Greece, Turkey and Israel for Cake’s hit slate—including Angry Birds, Total Drama Island, Lucas the Spider, Talking Tom Heroes: Suddenly Super and Armorsaurs.

Reporting to Cake managing director of distribution Dominic Gardiner, Pokorska joins with a deep track record in animation, kids’ content and feature film distribution. She’s worn several high-level hats—SVP of sales at GFM Animation, global distribution lead at Wizart Animation, regional boss at Interfilm for Warner Bros., and casting lead at HBO CIS. Lately, she’s been consulting for MK2 Films and producing both animated and documentary projects.

“We’re excited to have Anna join the team at Cake . Her experience in animation and strong industry relationships make her a great fit as we continue to grow our global reach,” said Gardiner.

Pokorska said, “I’m thrilled to be joining the company I’ve admired for as long as I can remember—a true pioneer in kids’ entertainment. It’s an honour to contribute to Cake’s continued growth and help its fantastic shows reach new audiences around the world.”

As Cake dishes up hits to kids across continents, Pokorska’s appointment adds more firepower to its global growth recipe.