MUMBAI: No noise, just news and viewers are tuning in longer than ever. In a remarkable broadcast milestone, Live Times, India’s first global multicast news hub, has emerged as the No. 1 channel in Average Time Spent (ATS) across six key Hindi-speaking markets, according to BARC Week 23 data (HH Universe).

The channel recorded an impressive ATS of 59 plus minutes across Bihar/Jharkhand, Madhya Pradesh/Chhattisgarh, and Maharashtra/Goa (TG 15–21), with an overall viewership rating of 1.07 in HSM markets leaving long-standing legacy news brands trailing behind.

In television news, where impressions often steal the spotlight, ATS is the true test of content quality and viewer loyalty. While many channels compete for eyeballs, Live Times seems to have captured hearts and attention spans. With viewers sticking around for nearly an hour, it’s clear that substance is winning over sensation.

What makes the feat more impressive is the channel’s youth. In an arena long dominated by veteran networks, Live Times is still relatively new but it’s already made a big impression. Its formula? Fact-first journalism, minus the noise, drama, or bias. In a cluttered media landscape, Live Times is emerging as the quiet but powerful voice of truth.

Live Times, founder Dilip Kumar Singh said, “We set out to create a news hub that puts authenticity above all else. This milestone 59 plus minutes of ATS and No. 1 position across six key markets tells us that viewers are responding to that vision.”

With audiences clearly hungry for fact-based reporting, Live Times might just be setting the tone for a new era in Indian news: one where credibility holds attention and earns it too.