MUMBAI: ABP Group, one of India’s most respected media conglomerates, has elevated Aniruddha Basu as national head of ABP One, its integrated media solutions arm. The move signals the group’s sharpened focus on delivering high-impact, client-centric campaigns in an increasingly competitive media landscape.

With over a decade of experience at ABP, Basu brings a nuanced understanding of advertiser expectations, content innovation, and regional market dynamics. In his new role, he will lead strategic direction and business growth for ABP One, which acts as a bridge between brands and audiences by offering a suite of services including creative content, data-led media strategy, and omnichannel execution.

The group credits Basu with playing a pivotal role in building ABP One into a trusted partner for national and regional marketers alike. He is widely acknowledged for his collaborative leadership style and ability to translate business objectives into engaging, measurable campaigns that stand out in a cluttered media environment.

Industry observers say Basu’s elevation reflects a broader trend within Indian legacy media houses to empower leaders who can navigate changing client needs, leverage first-party data, and build long-term value through integrated brand experiences.