MUMBAI: Sony Pictures Networks India has appointed Subhojit Roy as vice president, ad sales, strengthening its leadership ranks as it seeks to sharpen its commercial edge in a rapidly evolving media landscape.

Roy brings with him over 14 years of experience in media and technology sales, having previously held senior roles at TV Today, ABP Network, Viacom18, Zee Studios and Reliance Broadcast Network. Most recently, he served as vice president, sales and strategy at TV Today, where he led monetisation efforts across broadcast and digital verticals.

An alumnus of ICFAI University and IIM Ahmedabad, Roy has been a driving force behind branded content monetisation, revenue expansion through original IPs, and advertiser-led partnerships. His career spans stints in digital, broadcast, OTT and even government-tech interface sales, underscoring his deep understanding of both legacy and emerging revenue streams.

At Sony Pictures Networks, Roy is expected to helm advertising strategy across the network’s diverse portfolio, bringing a data-driven approach to branded content, inventory optimisation, and advertiser solutions. His appointment comes at a time when broadcasters are grappling with shrinking linear margins and the urgent need to futureproof monetisation models through digital convergence.

In his own words, Roy believes, “Almost every industry is getting massively disrupted by the combination of tech and media. Embrace it and empower your people.”