MUMBAI: Supplements met success as Muscle & Strength India walked off with the ‘Upcoming Franchisor of the Year – Health & Fitness’ award at the Franchise Awards 2025. Held at Delhi’s Yashobhoomi Convention Centre, the awards marked their 20 year of recognising excellence in Indian franchising.
With more than 1,000 fitness supplements across 42+ brands, the company has steadily grown its footprint through a robust franchisee network. From protein powders to wellness stacks, the brand caters to a growing health-conscious demographic seeking authenticity and value.
Founder Praveen Chirania said, “We wish to dedicate this award with our incredible staff & franchisees, who share our vision and are driven by the same pursuit of excellence... We are also elated that our commitment in the industry has been recognised”.
Currently operating in multiple cities, the brand is aiming for aggressive franchise-led expansion, leveraging its existing reputation for genuine, affordable products and customer-focused innovation.
CMO Akhil Mahajan added, “This recognition is not just an honour, but a reflection of the positive impact we're making in the industry”.
The Franchise Awards are among India’s most prominent platforms for recognising scalable business models. With a record turnout of entrepreneurs, investors, and industry veterans this year, the event placed a spotlight on brands driving meaningful growth in niche sectors.
Muscle & Strength India now plans to diversify its portfolio with product variants aimed at specific wellness categories, tapping into the ever-expanding Indian nutraceutical market.