MUMBAI: Computer brand Acer has launched its latest marketing campaign in India featuring its brand ambassador Bollywood actor Hrithik Roshan. As part of the campaign, Roshan will endorse Acer?s wide range of products through brand and product-related communication across advertisements on TV, print, outdoor, radio and other mediums.

The campaign focuses on the upcoming Olympics and has the Bollywood heartthrob urging Indians to boost the morale of all Indian athletes participating at the forthcoming games.

The campaign is based on the thought - Stand up for the Olympics by just standing up for the National Anthem. Acer?s campaign will focus on building support for athletes across the country. Acer has called for customers to post videos of people standing up for the National Anthem on its YouTube channel. For every video uploaded by consumers on Acer?s YouTube channel, Acer will make a significant contribution towards the welfare of Indian Olympic contingent.

Acer India managing director Harish Kohli said, "As an official IT partner of the London Olympics 2012, Acer has once again taken the opportunity to play a major role by providing innovative and dependable technology. To celebrate the spirit of solidarity in India, we have introduced a new campaign, "Stand By Your Nation" to support our burgeoning talent who will be representing our country. The campaign is framed to connect with the masses and resonate with our brand attributes. Through this campaign, with Hrithik as our brand ambassador, we will embrace a brand-focused approach that will focus on strengthening our market position and build a strong brand connect with our consumers in the country."

Acer India chief marketing officer S Rajendran added, "Hrithik Roshan is an inspirational blend of style, elegance and performance, who amalgamates seamlessly with our brand proposition. Being true to our new brand tagline "Explore Beyond Limits", Hrithik continues to be the ideal choice to represent Acer?s aspiration in reaching out to people with its new age technologies. With his remarkable appeal to youngsters across the country, we are confident he will communicate our brand attributes to our consumers effectively. We hope that the entire country will come together and support the Indian athletes as they attempt to bring glory to India at the world?s biggest sporting event."

Roshan said, "My association with Acer India goes back a long way. Acer?s passion for creating futuristic technology has amazed not only me but several other technology enthusiasts. Besides my association with the brand, I am completely thrilled and overwhelmed by Acer?s zeal to stand behind and support the Indian athletes in these Olympic Games. Along with Acer I am also looking forward to supporting and motivating each one to reach the pinnacle and triumph in this 2012 Olympics. I am proud to be associated with Acer and its enthusiasm to empower people with its latest technological innovation."