Live Content on OTT: Challenges, Opportunities and Triumphs
Mumbai: Internet and Mobile Association of India’s (IAMAI) 18th India Digital Summit, was held at Jio Convention Cent
MUMBAI: With two weeks to go before the start of the 2012 Olympic Games in London, ESPN Star Sports (ESS) has lined up its team of presenters and reporters as well as special shows.
The Olympic studio presentation team will include Vijay Amritraj, Alan Wilkins and Mayanti Langer. They will be supported by Steve Dawson and Jason De La Pena.
In London, the team of dedicated reporters will be on-ground at the Games to deliver news updates, interviews and stories. The team will include Christy Simson, Paula Malai Ali, Sanjeev Palar and Jatin Sapru.
ESPN will be more India specific and showcase sports featuring Indian athletes, and those sports which are more popular in India such as Hockey, Shooting, Boxing, Wresting, Tennis and football. Star Sports will focus its coverage on international top athletes and events beyond the Asia contingent.
Moreover, the broadcaster will have a special show ?SportsCenter Espresso?. This will give viewers the chance to start their day with a fast-paced round-up of Olympics action.
SportsCenter Espresso will feature top Games highlights, exclusive athlete interviews, comprehensive on-ground coverage, and will showcase the key events to come later that day. In South Asia, SportsCenter Espresso will air at 7 am, 8 am and 12 pm.
There will also be a daily ?Primetime Update that will give viewers a complete snapshot of the day?s top Olympic news and preview the evening?s coverage. Primetime Update will air at 9 pm in South Asia.
ESS has been focussing on building up the Olympics since December. As the run-up to the Olympic Games, it showcased archive programming chronicling the last two decades of the Olympic Games moments and dramatic stories from over 30,000 hours of historical footage.
ESS is currently showcasing six original shows per week in the lead-up to the start of the Olympics. One of the shows on air is ?Living the Dream? that focusses on Asian and Indian athletes.
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