Mumbai: Sony Entertainment Television (Set), the No. 2 Hindi general entertainment channel ,is gearing up to expand its prime time band with the launch of a new fiction show, Shubh Vivaah.

Starting 27 February, the new show will air Monday to Friday at 7.30 pm.

Multi Screen Media COO NP Singh said, ?The year 2012 began on a successful note with the launch of Kyaa Hua Tera Vaada. Our second fiction offering this year, Shubh Vivaah will enhance the existing bouquet of fiction shows on Set. With a robust roll out for both fiction and nonfiction slated right across the year, 2012 promises to be an exciting year for us.?

Set Sr EVP and business head Sneha Rajani added, ?Having consolidated our fiction line up between 8 pm ? 11 pm slot, with Shubh Vivaah we are now extending our offering further. The show, based in UP, has a compelling story line that will appeal to the audiences across Hindi heartland.?

Produced by UTV Television, the show talks about how middle class girls in India dream about marriage since their childhood and how each girl tries to find love and makes her marriage work.

UTV Television COO Santosh Nair said, ?Shubh Vivaah is an adaptation of the award winning Tamil show ?Metti Oli? and we are glad to bring this show to our Hindi audiences through Set. The show has a heart warming storyline which will definitely strike the right cord with the audience. We look forward to this show being another stupendous success like its Tamil counterpart.?

Eijaz Khan and Neha Janpandit are the leads of the show.