Multichannel TV beneficial to advertisers : Casbaa
MUMBAI: A 100 per cent allocation of a $1.75 million budget to free-to-air (FTA) results in a campaign viewed by just
MUMBAI: Indonesia in View: Growing Pay TV, an in-depth forum on the country?s pay-TV industry, will be held on 29 February in Jakarta Indonesia?s pay-TV industry recently passed the 2-million subscriber mark. With growth spurred by innovative pricing strategies, higher quality content and new advertising strategies, there is plenty of room to expand as new players enter the landscape.
The event is being organised by Casbaa. Said Casbaa CEO Simon Twiston Davies, "With this forum, Casbaa and the international industry recognize the growing role of Indonesia in this important facet of the regional information economy".
As part of Casbaa?s mandate to inform, represent and connect, Indonesia in View: Growing Pay TV will highlight increased distribution and a fast-growing advertising sector, supported by changes in broadcasting laws.
Casbaa has assembled local and international experts to explore the hot issues affecting the future of Indonesia?s pay-TV industry ? from content to regulation to piracy. Invited to open the event is Minister Tifatul Sembiring, Ministry ofCommunication and Information Technology.
Also scheduled to participate at the forum, among many leaders of industry and government, are KPI chairman Dadang Rahmat Hidayat, Film, Ministry of Culture and Tourism director Syamsul Lussa, PT Tiga Citra Sinema CEO Susy Sayers, APMI Secretary General Arya Mahendra Sinulingga, Fox territory head, Indonesia Campbell Walker and Kominfo director of broadcasting Agnes Widiyanti.
MUMBAI: Asian pay-TV association Casbaa has congratulated Australian police for a dramatic raid on a pirate TV syndicate operating in Australia via high-capacity Internet servers based in China.
The raid on the B&L LED Sign company in Hurstville, in the suburbs of Sydney, signaled the latest stage in a long term campaign to track down the promoters and users of Internet-based networks distributing illegal TV signals in Australia. Based on the cash raked in by the Hurstville operation, police estimated that 150 million Australian Dollars could have been effectively stolen from the legitimate TV distribution industry by multinational criminal gangs.
Casbaa CEO Simon Twiston Davies said, "This time the primary victim was TVB Australia, and the Hurstville police have done a great job to get this far. And so has TVB Australia, which brought the initial information to them."
TVB, based in Hong Kong, creates and sells Chinese-language TV programming, distributing its programming in Australia through a satellite-based pay-TV service, TVB Australia. The piracy network was stealing and reselling TV signals from TVB as well as a host of other international pay-TV channels, in English as well as Chinese.
Other channels distributed included high-value TV networks such as CNN, ESPN, MTV, Discovery, National Geographic, HBO, Fox and the BBC, alongside a library of Video on Demand shows and movies not yet released on legal DVDs -- all streamed from China directly to the user‘s TV set.
Police said they will file charges that carry heavy fines and potential maximum jail terms of five years. They will also interview homeowners who have received the stolen programming, some of whom may face charges themselves.
Increases in broadband penetration throughout Asia are making it easier for criminals to steal TV programming they do not own, and to re-sell to others. Too often, consumers sign up as accomplices in the theft. "Australia has strong laws to protect copyrighted broadcasts including holding end-users responsible for the consumption of stolen signals" said Davies
Casbaa held up the Hurstville raid as evidence that Australia is committed to enforcing its laws, and that policing there is effective. "We wish that other governments in this region would demonstrate the same commitment as Australia to preventing misuse of the Internet for TV piracy The problem is only going to grow, if other governments don‘t get serious" added Davies.
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