MUMBAI: In a move aimed at dialling up its digital dominance, Nilkamal has handed over its full media mandate to WPP Media, with EssenceMediacom at the helm. The agency will handle everything from media planning and buying to digital strategy and execution — all wrapped in a sharp, data-led, digital-first bow.

The win positions EssenceMediacom as the strategic nerve centre for Nilkamal’s media operations across both digital and offline, signalling the brand’s push toward next-gen consumer engagement. Expect AI-fuelled segmentation, programmatic muscle, and immersive storytelling formats to feature heavily in the game plan.

The newly appointed team will tap WPP Media’s deep bench in precision targeting, martech innovation and audience analytics to turbocharge brand relevance and bottom-line impact. The aim: turn every impression into intent, and every scroll into sale.

EssenceMediacom  CEO – South Asia, Navin Khemka said, “We look forward to welcoming Nilkamal to our growing portfolio of future focussed brands. This partnership gives us the opportunity to blend strategy with creativity and data to deliver impact across the funnel. With a focus on innovation and audience intelligence, we aim to build a bold and future-ready narrative for Nilkamal that drives lasting impact and value.”

Nilkamal Ltd managing director Parekh added, “We are glad to partner with WPP Media’s EssenceMediacom in this new chapter of our growth journey. The agency’s proven expertise in crafting innovative, data-led strategies aligns perfectly with our vision for accelerated growth. We look forward to crafting engaging, insight-led campaigns that elevate our brand presence and drive long-term value.”